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After the ridicule prompted by David Cameron's giant airbrushed face telling us, "I'll cut the deficit, not the NHS", and "ordinary voters" telling us, "I've never voted Tory before, but..." the Tories have rethought their election poster campaign - looking for something that Photoshop and spray paint won't tarnish so easily.

Lord Saatchi, responsible for the "Labour isn't working" posters of 1979, is back with the Tories. The new posters feature Gordon Brown's smiling face with statements like, "I increased the gap between rich and poor. Vote for me." The Conservative Party website address is written in a small typeface below.

Perhaps they realise that, while people might be persuaded not to vote Labour, encouraging people to vote Tory is easier said than done.