BP's sponsored leak

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BP may not have been able to plug the oil leak from the Deepwater Horizon disaster, but it's good at plugging its own brand.

Try a search on Google or Yahoo for the terms "oil spill" or "oil disaster" and you will see a sponsored link at the top of the page referring you to BP's website. The disgraced oil giant paid an undisclosed amount for the privilege. Following the link shows you photographs of people who appear very happy to be victims of the spill, and since the pictures of the clean-up are entirely oil free perhaps that is no surprise.

The website also has a team of reporters providing news updates on the clean-up, with gems like this: "My appreciation for the enormity of the oil industry as an economic contributor in the Gulf of Mexico climbed sharply within minutes after I hitched a ride aboard a helicopter that BP had chartered for a couple of oil hunters."

If only BP could get us all in helicopters, maybe then we'd understand.