Managers of McDonalds and other fast food restaurants were not "lovin' it" in New York last month when hundreds of employees walked out in protests against working conditions and low pay.
It is estimated about 200 workers went on strike on 29 November in the fast food industry, which has, in the past, been notoriously difficult to unionise. Interestingly the average age of the workers is over 28. Most have families to support and have been reticent to take action. What made it even more significant was that the walkouts followed hundreds of "Black Friday" actions against supermarket giant Walmart alongside work stoppages at Los Angeles airport and California ports.
The New York Times called it "the biggest effort to unionise fast food workers ever undertaken in the United States" and "unprecedented". The strikes came following demands for the wages of employees to be raised from $8 per hour to $15.
Meanwhile bosses, it seems, are getting a bargain bucket. McDonalds chief executive Jim Skinner got $8.8 million last year and a bonus of $8.3 million including personal use of company aircraft. Yum!Brands which operates Taco Bell, KFC and Pizza Hut has also made a killing. Its CEO, David Novak, received $29.67 million in total last year, placing him at number 23 on Forbes' list of highest paid chief executives.
With workers from McDonalds, Domino's and KFC all taking action, maybe they should look to Colonel Sanders' doppelganger for inspiration?