Why capitalism loves plastic

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throwaway-living.jpg

Time magazine celebrated "throwaway living" in 1955

There has rightly been public outcry over the state of the oceans, with shocking images of sea creatures trapped in plastic bags. Amy Leather looks at how plastic developed as a by-product of fossil fuel processing, and has been promoted by the petrochemical industry ever since.

Plastic is bad, isn’t it? That is certainly the new consensus. And no wonder there has been a public outcry. Many of us have been shocked by images like those on Blue Planet of a sperm whale with a stomach full of plastic waste, albatrosses feeding their young plastic or turtles trapped in plastic bags.

A report prepared in 2016 for the billionaires attending the annual World Economic Forum in Davos, Switzerland, estimates that there are more than 150 million tonnes of plastics in the oceans already, with another 8 million tonnes being added each year.

That’s 5 trillion pieces of plastic in the ocean and counting. If we carry on at this rate, by 2050 plastics in the ocean will outweigh all the fish.

But there is a contradiction. Plastic is causing great harm to the environment, and yet it is a fantastic material that has enabled advances in medicine, hygiene, food preservation, water transportation and much more.

Our starting point should be that plastic does not exist in isolation, separate from the world in which it is produced. Indeed, the story of plastics gets to the heart of what’s wrong with capitalism.

It is a by-product of the fossil fuel industry — 99 percent of all plastics are produced from chemicals sourced from oil and gas. Its production was driven by the relentless hunt for profit at the heart of the system. War further fuelled its development, while state investment helped increase production, and from the outset vested interests have encouraged us to use more plastic.

Far from being driven by “consumer demand” — and therefore the fault of individual consumers — plastic production is locked into the fossil fuel-based economy of modern industrial capitalism. That is where we must look for the root of the climate crisis.

Plastic has its roots in the mid-19th century, when celluloid, derived from the natural cellulose polymer in plants, was first developed as a substitute for ivory. The first truly synthetic plastic was Bakelite, invented in a lab in 1907 as a substitute for shellac. This development would pave the way for mass production, as scientists were no longer trying to emulate nature but instead sought to “rearrange nature in new and imaginative ways”. The 1920s and 1930s saw a global outpouring of new materials from labs.

Meanwhile, the many uses of oil were being discovered. As Ian Angus outlines in his book Facing the Anthropocene, while oil companies were busy building markets for petroleum as fuel, the chemical industry was developing entirely new materials made from the by-products of oil refining.

By-product

Susan Freinkel, author of Plastic: A Toxic Love Story, recounts that, according to legend, John D Rockefeller was looking out over one of his oil refineries when he noticed flames flaring from some smokestacks. When he asked what was burning, he was told that the company was burning off ethylene gas, a by-product of the refining process. “I don’t believe in wasting anything,” Rockefeller supposedly snapped, “figure out something to do with it.”

Whether the story is true or not, it sums up the origins of the modern petrochemical industry — the principle that every hydrocarbon taken from the ground can be used to make a profit.

The “something” that could be produced from burning ethylene was polyethylene, which was discovered in 1933. It was so unlike any other known polymer that no one could envisage a use for it. But polyethylene became the most commonly used polymer. It is inexpensive, durable and pliable.

Today the largest players in each industry — DowDuPont, ExxonMobil, Shell, Chevron, BP and Sinopec — are all integrated companies that produce both fossil fuels and plastics, and most have their roots in the early decades of the 20th century when the petroleum and chemical industries began to develop alliances or form vertically integrated companies.

But it was the Second World War that transformed production and laid the foundations for the widespread use of plastics in everyday life in the post-war period.

War allowed plastic to showcase its versatility. Polyethylene, nylon, acrylic, polystyrene — many of the major plastics we know today — were put to use during the war. The US government spent over $3 billion on building or expanding petrochemical plants during the war.

When hostilities ended US oil and chemical companies were able to buy these factories at bargain basement prices.

Plastic production quadrupled during the war. Afterwards that production potential needed an outlet and so plastics flooded into consumer markets.

The plastic companies had planned for this. As early as 1943 DuPont had devoted a whole division to preparing prototypes of housewares that could be made of the plastics that at that point were being commandeered for the war.

The buoyant and insulating polystyrene, used by the US Coast Guard for life rafts, was now used for picnic cups and coolers. Polyethylene’s extraordinary capacity to insulate at high frequencies was side-lined for a new career bagging sandwiches and dry cleaning.

As one early plastics executive recalled, by the war’s end it was obvious that “virtually nothing was made from plastic and anything could be”. It was also clear that by expanding products made of plastic vast profits could be made.

Playthings

And so plastics quietly entered our homes, our cars, our clothes, our playthings, our workplaces, even our bodies.

In discussions about plastic use today it has become very easy to blame mass consumerism and a throwaway culture for the environmental problem of plastic. However, rather than being demand led, the throwaway culture was created and driven by the corporations who profit from it.

The amazing materials created from the waste products of the oil and gas industry had to first be turned into new products and then a demand created for that new use. But the industry faced a big problem. Plastic is characterised by its strength and durability. A plastic product can last a long time, negating the need to buy another. So the industry had to come up with new ways to make us want and need more plastic.

It was this that led to single use plastic and thus ushered in the era of disposability. As a speaker at a 1956 conference told an audience of plastics manufacturers, “Your future is in the garbage wagon.”

Disposable products were initially a hard sell to a generation that had come through the Depression and war time, when a “make do and mend” mantra meant nothing was wasted. People initially kept the new plastic goods rather than throwing them away after one use.

Massive media campaigns were launched to change attitudes, typified by an article in Life magazine which celebrated what it dubbed “Throwaway Living”. It was illustrated with a photo of a young couple and child with their arms raised in exultation amid a downpour of disposable items —plates, cutlery, bags, ashtrays, dog dishes, pails, BBQ grills and more. It calculated that cleaning all the items would take 40 hours but now “no housewife need bother”.

Similarly, plastic bags, the epitome of single use plastic, were unpopular when they were first introduced in the mid-1970s — shoppers did not like the fact that the cashier had to lick their fingers to get them free. But in the end the big stores were won over by economics. Paper bags cost three to four times as much, and once one or two big shops introduced them, all switched to plastic carriers.

Single use applications

Products were redesigned to be used only once, from lighters to pens, razors to straws. Today half of all plastics produced go into single use applications, and at the heart of this is packaging, which accounts for 26 percent of all production.
Perhaps nothing sums up the irrationality of capitalism more — materials that can last practically forever are used to make products designed to be thrown away.

And so this brings us to where we are today — literally swimming in plastic. According to a recent study published in the journal Science Advances, 8.3 billion tonnes of the stuff has been produced since the early 20th century. And production has kept on rising, with approximately 400 million tonnes of plastic being produced globally each year.

Worldwide, people use somewhere between 500 billion and 1 trillion plastic bags a year — more than a million a minute. So it is not surprising that plastic bags have become a primary target in our desire to cut down on single use plastic.
However, New Scientist recently highlighted how a cotton tote bag must be used 131 times before its environmental cost falls below that of a disposable plastic bag, mostly because of the impact of growing cotton. Similarly, purely in energy terms, because a steel water bottle takes so much energy to make, it needs to be used 500 times compared to a disposable bottle.

Another way to limit the amount of plastic ending up in our oceans is to recycle more of it. Just 14 percent of all plastic across the world is collected for recycling, and of that only one third — 5 percent of all production — is actually recycled. The rest is either burned, sent to landfill or enters the environment as pollution.

According to experts, in theory all plastic could be recycled. However, there are many barriers in practice.

Facilities

The lack of uniform recycling facilities is a problem. There are many different types of plastic, which need to be sorted and recycled separately. It is possible to do this using infra-red light sensors. For example the state of the art waste and recycling centre in Southwark, south London, shines light onto the discarded plastic travelling down a conveyer belt; the reflection back indicates the type of plastic and then an air jet pushes it into different collection points. The plant has facilities to recycle plastic bags and black plastic food trays — which are the hardest to recycle.

Other councils provide a far less sophisticated service — where the bulk of recycling is sorted by hand and little plastic can be recycled.

Even the most sophisticated processing centres still face the problem of mixed plastic use in one product, favoured by manufacturers. And there has to be demand from the industry for recycled plastic. Many manufacturers demand clear plastic packaging which is very difficult to produce from recycled.

Much of Britain’s plastic waste is sent abroad for recycling. However, exposés have shown that much of our exported plastic waste is just burnt or dumped in landfill sites from Turkey to Malaysia. China’s recent announcement that it would no longer take “foreign rubbish” has meant traders are looking for other countries to take their recycling waste.

All this doesn’t stop manufacturers cynically trying to exploit people’s concerns over plastic waste. Many realised early on that claiming their product was recyclable would help sales, even if the facilities to recycle it did not exist.

In reality, for big business it is cheaper to produce new plastic than to recycle.

And this is the crux of the issue: even if we can increase recycling rates — which of course we should fight for — in order for this to be effective recycled plastic would need to replace newly-manufactured plastic in production. And yet, the giant multinationals of the fossil fuel and petro-chemical industries are right now increasing plastic production and planning to go even further.

Fracking and the so called shale revolution in the US have helped fuel the plastic industry in recent years. US fracked natural gas is rich in ethane, needed to create ethylene, one of the primary feedstocks for plastic. Fracking has led to a glut of cheap ethane meaning it has even become profitable for the US to export it.

The first fracked gas arrived at the Grangemouth works in Scotland owned by Ineos in 2016 amid much furore from anti-fracking campaigners. The fact that this fracked gas would be used to make more plastic was rather overlooked at the time. According to Plastic News in 2013 “shale based natural gas represents a once in a generation opportunity for the North American plastics market”.

As capitalism expands upon the existing fossil fuel infrastructure, it continues to be logical — and highly profitable — to use the waste products to make more and more plastic.

So what do we do? Firstly, rather than take a moralistic approach to each other we need to push the blame upwards, to direct our anger at the producers of plastic and the oil and gas companies, at the governments that let them frack, and demand they be made responsible for what happens to waste plastic.

In recent years the scale of public outcry has had an effect. The European Union is preparing a ban on single use plastics including cutlery, straws and plates. The UK government is set to introduce a Plastics Pact. Under this companies responsible for 80 percent of plastic used in the UK have pledged to make 100 percent of plastic packaging recyclable, reusable and compostable, and to eliminate all single use plastic packaging by 2025. This is a start, although limited by the fact it is voluntary rather than binding.

We should demand and fight for better recycling facilities — in our communities and workplaces.

But none of this goes far enough. To prevent catastrophic climate change we need to leave fossil fuels in the ground. To stop our oceans and natural world being clogged up with plastic we need to reduce plastic production.

The logic of capitalism — the pursuit of profit — dictates the opposite. It is quite possible to imagine a world with less or even no plastic — after all it has only assumed widespread use since the 1950s — but it would be anathema for capitalists to abandon their sunken investments in the fossil fuel infrastructure or to give up producing something so profitable.

Anti-fracking

Instead we will have to force them to do this. Anti-fracking campaigns have been immensely important in Britain in stopping, or at least slowing down, the spread of the fossil fuel landscape.

But we also have to look at where power lies in society to take on these mammoth corporations. When Ineos truck drivers walked out on strike in 2013, it threatened to cut off oil to half of Scotland, hitting Ineos’s profits hard.

When French energy workers went on strike against a new work law they blockaded fuel depots leading to a petrol shortage, while electricity production dropped and had to be imported.

These examples give a glimpse of the potential power of workers. They show a collective power that not only stops production and hits profits but could also transform society totally. If we broke from fossil fuels we could develop plant based plastics to replace synthetic ones and rational decisions could be made about how to use such strong and durable substances.

But this will require fundamental change. We must fight now to prevent further expansion of the fossil fuel landscape and to stop more plastic entering our environment. But we must link this to wider demands and a movement that can challenge all the priorities of capitalism.