“Those social networks, there’s something sad about them. It’s like a talkative mirror where people talk to themselves.” So Karl Lagerfeld told Women’s Wear Daily in 2014. When the designer died in February, there was an outpouring of grief on social media from across the fashion industry for the self-styled pope of fashion.
Lagerfeld was known to hold contemptuous views of the same world he profited from. And social media was key to the promotion of both his businesses and highly recognisable personal image.