One of the shittier aspects of the world we live in is that our rulers want us to like them. It is no longer enough that this is their world (while we just live in it). Now they want to be liked, even loved. Films such as The King’s Speech and TV shows like Made in Chelsea and Downtown Abcess are all part of a Smarm Offensive by the 1 percent. When the global ruling class gathered for their annual Rich Boys Beano at Davos they hired in children’s entertainer Emma Watson and in-the-news-again Prince Andrew solely to generate the Toff Love vibes.