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The logic of capital online

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Shoshana Zuboff’s new book, The Age of Surveillance Capitalism, explores the world of the giant tech companies such as Google, Microsoft, Apple and Amazon. We all know they collect our data for profitable uses; how deeply does this affect capitalist relations, asks Joseph Choonara.

I was part of the last generation in Britain to experience childhood before the Internet. It still seemed miraculous when, in the mid-1990s, it became possible to browse the Web, using search engines such as Altavista and Lycos — Google being as yet neither a search engine nor a verb.

The Internet had none of the pervasiveness it has today. Mobile phones, for those who had them, were mostly used for phone calls. Beyond my university computer room, going online meant using a dial-up modem with speeds one thousandth of my current connection.

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