Why it's clicking off everywhere

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"Right now, there are more people on Facebook than there were on the planet 200 years ago," says Jason Russell, co-founder of the Invisible Children organisation, in his "Kony 2012" video. The inane "documentary" targets Joseph Kony, leader of the Ugandan rebel group the Lord's Resistance Army.

It is riddled with inaccuracies and demands that the US government send troops to Uganda to catch Kony, despite the fact that he hasn't been in the country for the last six years. Even so, it has become an internet sensation, taking just six days to notch up 100 million views - the fastest ever.

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