Sussex Police and Crimestoppers launched an initiative in January to catch "people with no legitimate income living a lavish lifestyle". The "Too much bling? Give us a ring!" campaign relies on members of the public dobbing in people they suspect have wealth unbefitting their employment.
Historically it is ethnic minorities who have suffered in such campaigns, with black men in pricey cars being targeted over-proportionally by police. But a recent poll by the Fabian Society suggests that it is bankers who are seen as having far "too much bling" relative to their workload. 70 percent of those polled also believe that ordinary workers should sit on remuneration committees to decide executive pay levels.