Review of 'Cigarettes', Tara Parker-Pope, The New Press £9.95
I'll tell you why I like the cigarette business. It costs a penny to make. Sell it for a dollar. It's addictive. And there's fantastic brand loyalty.'
So said investment tycoon Warren Buffet. With damages payouts against tobacco companies now becoming commonplace, it is easy to forget that until nine years ago the companies making up the huge US tobacco industry, intensely competitive as they are, were united on one important point--they all insisted categorically that nicotine was not addictive and that the link between smoking and cancer was unproven.