The Overall Sale Experience
Anyone entering the Selfridges store in London for their new year sale in January may have wondered if the store wasn't doing its best to put off potential customers.
Bold red, black and white signs incorporating phrases extolling the distortion of desire that comes with commodity fetishism were everywhere. It was as if a bunch of Marxist subvertisers had crept in late at night and hijacked the space. Critiques of consumerism sourced from Malcolm X, Charles Baudelaire and Edgar Allen Poe, among others, were everywhere - as part of a collaboration between New York artist Barbara Kruger and the store.